As many as 70 percent of advertisers and
agencies plan to increase online ad spending in 2005, with
a specific interest in ramping up their use of online video. (emphasis
ours)
Unicast informal survey
"Nearly four out of 10 consumers with broadband
access (37 percent) look up web sites related to TV programming."
34% of broadband users look up web sites mentioned on TV
ads.
"It's a Broadband Life"
Forrester Research Report
April
19, 2005
"The growth of high-speed Internet
in the U.S., now estimated to be in over 50% of homes connected
to the Web, will further boost the medium in years to come,
delivering more sophisticated video and pay-per-view content — and
more varied advertising vehicles and revenues online."
According to the Online Publishers Association,
70% of Internet users have already seen a video ad over the web. 51%
of Internet users watch video at least once a month and 27% watch
at least
once a
week. It's never been more important to get your message on the
web in video.
Video on the web is now here and is growing
with a vengeance. "It's like the days when people
were racing to get a web site, any web site, online fast."
says Steve Sanchez, COO of Inexus. "EVERYONE is putting up
video now."
The
reality is, video is less work than reading. We're already
accustomed to passively watching television. More people
watch TV than read books, because it's less work.
So what does that mean for your web site?It
means you need to cover both audiences: those that want to watch
your message and those that
want to read the details. Toyota found that even though people
weren't buying cars online, they were using the web to
validate their offline purchases. Check out any automaker's
website and you'll find a heavy investment in a product you don't
buy over
the web, including lots of video.
Another reason video is popular: it isn't that expensive to put
online. Granted, if you're trying to stream
a two hour movie or concert to a thousand simultaneous viewers,
you're going to need some horsepower.
But if you're trying to make your TV commercial or product video
available on your web site to a reasonably sized audience, it doesn't
have to be expensive.
Video is our #1 growth implementation. We're
in the process of putting video on ALL of our major customer's
web sites. People who have seen video online, get it. If a picture
is worth a thousand words, moving pictures is priceless. Video
communicates excellence, reality and emotion in ways plain text
and photos just can't.
Without putting too fine a point on it, if you're not putting video
on your site this year, you'll likely find your competitors are,
and they'll be capturing the hearts and minds of your customers
as well.
We can help. Whether you have existing video or need to produce
something, we can help with everything from storyboarding and scripting,
through shooting and post-production.
Give us a call TODAY and get moving on what is becoming the most
rapid growth innovation on the web this year.
Video is our #1 growth implementation. We're
in the process of putting video on ALL of our major customer's
web sites. People who have seen video online, get it. If a picture
is worth a thousand words, moving pictures is priceless. Video
communicates excellence, reality and emotion in ways plain text
and photos just can't.