As many as 70 percent of advertisers and
agencies plan to increase online ad spending in 2006/7,
with a specific interest in ramping up their use of online video. (emphasis
ours)
Unicast informal survey
"Nearly four out of 10 consumers with broadband
access (37 percent) look up web sites related to TV programming."
34% of broadband users look up web sites mentioned on TV
ads.
"It's a Broadband Life"
Forrester Research Report
April
19, 2005
"The growth of high-speed Internet
in the U.S., now estimated to be in over 50% of homes connected
to the Web, will further boost the medium in years to come,
delivering more sophisticated video and pay-per-view content — and
more varied advertising vehicles and revenues online."
If a picture's worth a thousand words, video is priceless. If
you've ever watched a great documentary you know the power of a
well-told story. Well narrated, presented with great sound and
video, nothing competes with an audio visual presentation where
the message, the environment, everything...is under your complete
control. The growth of the television
and motion picture
industries
testifies
to
the
desirability
and
effectiveness of audio and video presentations.
Video
is one of the hottest things moving on the web today. According
to a survey by Unicast, as many as 70 percent of advertisers and
agencies plan to increase online ad spending in 2005, with
a specific interest in ramping up their use of
online video.
Companies
are racing to put up video. The predominance of broadband
now makes video over the web very realistic. For years,
companies struggled to deliver the same kinds of effective presentations
over the web
that they could deliver over broadcast television. Now that the
majority of Internet users have broadband access to the web,
companies
are racing
to put
up quality multimedia experiences that move the viewer emotionally,
with compelling audio and video.
Is your video on your website? Many companies
already have existing video content, used in past television or
direct mail campaigns,
that could be easily repurposed for use on the web. There are differences
between Internet and Broadcast viewing that require editing and
post-processing, but often existing video materials are easily
the fastest way to get good video content on your website.
Don't
have video yet? We can help! For companies
that are unprepared for the effective opportunity
that video over the web now provides, they need help
with the
production aspects of creating an effective web video experience.
That's where Inexus Video Services can be of enormous help.
Full video production and editing services for
Corporate, Industrial, Training and Independent Film, as well as
video conversions to Web, CD-ROM and
PowerPoint. We can produce professional, high impact videos for company profiles,
promotional videos, documentaries, training videos and product demonstrations.
• Script Development: Working together with
you to create the right script for your video presentation is key to
a successful project. Art direction, story boards and script editing
are also
available for existing and new scripts to ensure the best approach.
• Production: Your video is recorded on broadcast
quality digital cameras. Production packages also include lighting,
grip
and audio equipment as well as experienced
production crews to make sure the shoot goes smoothly.
• Post Production: All video editing is done in-house
by experienced editors on a digital realtime non-linear system. Our
post-production systems includes sound
design, audio post, music composition and music library. We can also offer 2D
graphic design, 3D animation and motion graphic services to perfect
the final product.
• Web Video: Offering the latest in video-over-the-web
technologies, our expertise with encoding and compression services
and our experience in the technical delivery
of your streamed or downloaded video ensure a professional presentation over
the Internet. We can advise you on the best methods of delivery for your specific
type of content to ensure that your audience doesn't have a problem with browsers,
plug-in and bandwidth issues.
• Video Packaging and Duplication: To complete
the professional appearance on your video, Inexus provides graphic
design for video labeling and packaging. We can
also handle the duplication process if the project is to be dubbed to tape for
distribution.
• Other Video Services: Consider taking
your existing video content and re-editing it for different uses, such
as web
streaming, CD-rom and Powerpoint presentations.
Content creation for video projection is another popular service designed to
accompany live presentations.
When you need video on the web, call us! We can work
with your staff or agencies to get your video message on the Internet fast. Give us a call to discuss the powerful impact of adding
video to your company's web site now!