71% of users prefer researching products and services online.
Envision 2000

73% made immediate purchases after clicking an email link.
DoubleClick 2004 Consumer Email Study

65% won’t patronize a poorly designed site.
Genex

74% of internet users have watched an online video ad.
Online-Publishers.org

27% watch web videos at least once a week.
ClickZ News, formerly Internet Advertising Report

70% of advertisers plan to increase online video spending in 2005.
Unicast

Searching for product/service info “second-most-popular online activity.”
U.S. Dept. of Commerce, Nat’l. Telecomm. and Info Admin., Sep. 2004

Online buying “one of the fastest growing Internet activities.”
eMarketer, “E-Commerce in the US: Retail Trends,” May 2005

 
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Results is about delivering the right message, at the right time and place, to the right market segment, to build your brand, to drive sales and to provide a feedback loop for improved products and enduring relationships. It's more than a popular commercial, a busy web site or a broad media campaign. It's a well-managed plan to coordinate all elements of your customer communications toward achieving successful results.



It all begins with the right plan...

You wouldn't attempt to build a house without a plan, without a blueprint. Our planning process digs deep into how a client's brand fits into people's lives. It's a holistic approach to a client's products and/or services with a focus on experiencing the brand as the customer does. The sharpest communications strategies and the best brand-building executions come from having in-depth and up-to-the-minute insights into consumers' heads, hearts and everyday lives. We build brands that touch customers at virtually every point of media contact. In a nutshell, it means "All Communications. One Voice." A brand is a singular idea in the hearts and minds of the consumer. A singular idea works best when all communications speak with one voice.


Multimedia

From flash presentations to digital signage and audio/video post production to Internet streaming video, we offer complete multimedia production capabilities. Whether it's concept development, design, development or delivery, we present your project on time, on strategy and on budget.


Video

From industrials to 30-second spots and all forms of Internet video, we offer complete video production and presentation capabilities. From concept and storyboarding to scripting, shooting, post-production and delivery, we provide companies with professionally directed and produced commercial-grade video. Our Los Angeles facility supports Digital Video, DVD, CD and all web-based media environments.


Web

Internet usage has grown 75% in the past three years and broadband usage now eclipses 55% of the market. It is increasingly the first place people turn to for information on topics of interest. To serve this growing segment and to integrate our client's programs, we've organized a dedicated team of experts to build a strong digital, online identity and online marketing program for our clients.

Our mission is to combine strategic marketing, creative, technology and advertising solutions to create effective interactive programs that can be leveraged across multiple communication channels.

We bring all interactive elements together by managing this process through research and analysis, strategy, execution and deployment, measurement and optimization.

Our clients benefit greatly from our balanced strategic, design, technological, and marketing capabilities. Teams draw from four core competencies: successful strategic interactive analysts, cutting-edge visual creative designers, and skilled technology specialists, all under the watchful eye of experienced project managers. Collectively, their focused efforts generate engaging, user-focused applications and campaigns that consistently create measurable results for our clients.

Site Strategy

• Interactive Audits
• Usability and User Research
• Performance Effectiveness

eMarketing

• E-mail Campaign Management
• Online Media Planning and Buying
• Search Engine Marketing
• Creative Development
• Database Management
• Program and Site Metrics Tracking

Web Site Design and
Development

• User Interface Design
• Information and Interaction
• Architecture
• ASP.NET and Flash Programming
• Database Design and Hosting

Interactive Technology

• Portals and Personalization
• Content and Digital Asset Management
• eMarketing Campaign Automation




Communication

Our clients have had success with communications in situations where an identifiable and addressable target exists, an offer that will prompt response is made and where the budget allows delivery of a series of packages or commercials. Direct response focuses on delivering a message that motivates a person to take a desired action (call, visit, apply, buy, or send). Since the media and message are controlled, effectiveness of any communication effort can be measured, evaluated, and improved upon.


Marketing

Our Relationship Management programs focus on building a positive long term relationship between a customer and a business, maximizing the value that a business gives the customer while, at the same time, maximizing the value that the customer gives the business. RM integrates all processes that "touch" the customer - sales, marketing, and customer service in order to create this "win/win" relationship.


Advertising

A promotion delivers a specific offer to a buyer, encouraging an action to be taken. We're experts in developing promotions that focus on building the brand image while creating immediate sales impact. Through continual testing and measurement of ROI, we're able to make adjustments in the campaign that can further enhance the overall success of the program.



All Communications. One Voice. All emanating from your strategic plan, skillfully managed for your measured business success. We'd like to meet you, and help you with your strategic plan. Will you give us a call today so we can start the dialogue?

 

Some Competencies We Offer

Business Planning
• Market Research
• Competitive Analysis
• Project Briefs
• Solution Definitions
• Budget Plans
• Production Schedules
• Project Specifications
• Executive Summaries
• Registration Services

Creative Design
• Content Research
• Content Delivery Plans
• Asset Tracking
• Data Conversion Services
• Copywriting
• Editorial Review
• Content Preparation
• Site Storyboards
• Video Storyboards
• Design Compositions

Technical Development
• Graphic Services
• Media Services
• Content Services
• Video Shoots
• Video Post-Production
• Audio Post-Production
• Code Development
• Script Development
• Database Development
• Site Staging
• Site Testing
• Hosting Services

Competitive Marketing
• Search Engine Services
• Directory Services
• Link Exchanges
• Affiliate Programs
• Creative/Media Services
• Banner Advertising
• Email Campaigns
• Direct Mail Campaigns
• Specialized Services

Strategic Management
• Site Maintenance
• Content Management
• Update Services
• Traffic Analysis
• Usability Testing
• Executive Reporting
• Competitive Review
• Strategic Review
• Redesign Planning