Senior Execs Say Marketing Budgets Will Rise 20%

Marketing budget projections for first quarter 2005 are in… and they’re promising. Research conducted by Blackfriars indicates that companies are increasing 2005 budgets an average of 20% compared to 2004. Blackfriars estimates that strong marketing spending will continue into 2005 – double the growth seen in 2004.

Peter DeLegge, MarketingToday
 
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How will they find you? You've got a great web site. Now all you need is for prospective customers to go there. You've invested heavily in your web business and now you'd like the world to beat a path to your door.

Google, Yahoo and you?
Ah search engines. The #1 way people find anything on the Internet. But how do you get in those top-most listings? And what about keyword buys? Paid search listings? Pay-per-click search engine listings? There are a lot of places you can spend your marketing money on the Internet these days. How do you know which ones are worth the investment? How do you know if they're working? How do you manage the ever changing landscape?

Need to increase your online sales conversions?
What about after they're at your site? How are you marketing to your customers? Are they going where you want them to go and buying what you want them to buy? Our Agency will evaluate the marketing options available that are most beneficial to your unique website and develop a smart online advertising and marketing plan customized to your needs.

Web Analytics
Building your site is just the beginning. Understanding where your visitors are coming from and where they are going on your site is critical to getting a return on your website investment. Our understanding of web analytics can help your website produce actionable results that go straight to the bottom line.

Search Engine Optimization Services
The overwhelming majority of Internet users find websites via a keyword search on a major search engine. Search Engine Optimization and Positioning have become marketing disciplines in their own rights and companies need the experience of experts to keep their sites easy to find and high on the list. But it's more than just buying your way into the search engines. There are things you need to no with your web site as well. Just as you are likely to have found our site via a keyword search, our optimization services can make it easy for qualified and targeted prospects to find your website as well.

Keyword and Cost-Per Click (CPC) Ad Buys
The days of simply telling a search engine you have a site up are long behind us. Today, companies are able to compete equally in the relatively few places people look for sites such as yours. You need to aggressively advertise, buying search phrases that match your products and services, and decide what "hot prospects" are worth to you, to attract prospective customers to your site. With every outlet having a different way to manage your ad buys, you need help choosing and controlling the growing opportunities to attract new customers.

Strategic Ad Buys
Beyond the expected search engines, an often overlooked opportunity is advertising on highly trafficked sites that accept offsite advertisers. Strategically buying ads on sites that your target demographic frequent, that aren't in the marketing plans of your competitors, can be inexpensive and fantastic opportunities to demonstrate your brands' reach and attract customers your competition has overlooked.

Website Promotion Services
Beyond launching a site and getting it listed well in the major search engines, getting qualified visitors to your site is a necessity. Our Internet marketing services include strategies that drive your target audience to the information they want and give you a hot leads to follow-up.

New marketing opportunities and channels are popping up everywhere. When you want help choosing the right mix for your company, let us work with you to develop a cost-effective and right plan for your needs and budget.


 

Some Services We Offer

Overall Strategy
• Affiliate Marketing
• Banner & Button Advertising
• Lead Generation
• Media Planning
• Online Coupons
• Search Engine Optimization
• Sponsorships

Conversion Tracking
• Page Hits
• Document Downloads
• Email Campaign Success
• Landing Page Success
• Products Purchased
• Product Categories Purchased
• Price of Purchased Items
• Quantity of Purchased Items
• Recency of Purchase
• Frequency of Purchase
• Shopping Cart Abandonment

Advanced Email Automation
• New Contact in Database (Welcome Message)
• Data-Collection Form Submitted
• Campaign Opened
• Link Clicked
• Purchase, Download or Other Web Site Interactions
• Shopping Cart Success or Abandonment
• Database Field Values

Prospect Collection and Database Building
• Customizable Data Capture Forms
• Landing Pages With Secondary Data Capture Forms
• Document Hosting for Downloads (Coupons, Catalogs, Etc.)
• Prospect Profile Management
• Custom Branding of Forms and Landing Pages

Database Segmentation
• Demographics or Interests
• Campaigns Opened or Clicked
• Campaigns Not Opened or Clicked
• Time Delta from Demographic Date (Renewals)
• Purchased Items
• Amount of Purchase
• Recency of Purchase
• Shopping Cart Abandonment

Email Campaign Creation and Management
• Customizable HTML Email Templates
• Custom Branding
• Pre-Scheduled Delivery
• Recurring Delivery
• Copy and Paste Back Campaigns
• Support for Text, HTML and Multipart Formats
• Forward-to-a-Friend Link for Viral List Growth
• Test Messages and Routing
• Personalization on any Database Field
• Multiple List Management
• Segmentation for Testing
• Bounce and Retry Management
• Subscription Confirmation (Footer)
• Pay Pal Integration
• Amazon Integration
• Ebay Auction Integration

Can-SPAM Compliance
• Bulk Unsubscribe
• Integrated Unsubscribe Link
• Automated Unsubscribe Processing
• Never Mail™ List
• Content Checker

Flexible Reporting
• Web Site Transactions, Purchases and Downloads
• Shopping Cart Performance
• Email Campaign Delivery Success
• Email Campaign Performance: Unique Opens and Clicks
• Contact Database Growth
• Demographic Distributions
• Unsubscribes
• Contact-Level Detail (Who Opened and Clicked)