E-mail is effective, there is no arguing with that. The channel works amazing well for marketers who know how to use it. Even 45% of consumers in a recent survey said it was a "great way" for companies to stay in touch with their customers. Return on investment for e-mail marketing tops all other channels except for telemarketing. Dimensional and direct mail may generate higher revenues per contact, and sometimes better response rates, but their costs are substantially higher, too. And among the four media with lower costs per contact than e-mail, response rates are abysmal.

Bottom line: when properly used, e-mail can balance low costs and high response rates better than other marketing media. But…the challenge is to maximize its effectiveness through improved content, targeting and tracking.

-- eMarketer's E-Mail Marketing: How to Improve ROI report
 
Questions? Email us here
 

According to Doubleclick's 2004 Consumer Email Study, consumers increasingly value permission email marketing messages and prefer them to other types of marketing:

• 54% said they would like email to replace telemarketing
• 45% said they would like email to replace in-person sales calls
• 40% said they would like email to replace direct mail
• 33% would like to see email replace retail offers and coupons.

 
 
 




More than 70% of all Internet users in the USA have made purchases as a result of e-mail marketing. Rok Hrastnik in, The Different Marketing Approach, states
e-mail marketing brings in $15.50 per dollar spent. "That $15.50 per email-marketing dollar spent is roughly 17% more than in direct-mail campaigns and 73% more than telemarketing campaigns, according to a new study from the Winterberry Group, a New York-based research and consulting group.

FACT: E-MAIL ADVERTISING WORKS! If you are looking for an effective way to market your products or services online, e-mail marketing has been and remains the method of choice for the most successful online businesses.

E-mail marketing is simply the fastest, most cost-efficient way to reach the masses that has ever existed. Ten years ago it would have cost you over $14,000 to reach 50,000 people with your advertisement. Today you can reach that same audience for a fraction of that cost. Times have changed, and it's time you took advantage of this unprecedented opportunity to reach the masses so inexpensively while e-mail marketing is still the best bang for your buck.

There is a right way and a wrong way to market your business or organization via e-mail, however. Everyone hates spam and there are laws about what you can and cannot do with e-mail. Consumers are discovering tools that ensure unsolicited e-mail never even gets to their inbox. Getting your message to customers that are open to receiving it, even that eagerly await hearing from you, requires a combination of usability, good design, and insider knowledge.

You need an e-mail expert who can tell you:
• Why you need to be e-mailing more than you are currently
• Who you should be e-mailing and why
• What lists you should buy and/or rent
• When the best time is to send an e-mail to your target audience
• How to avoid having your e-mail killed by a spam filter
• How to avoid getting on a "black list" (and how to get off of one)
• What subject lines stand the best chance of getting opened
• What content needs to be in your e-mail
• How to track the effectiveness of your e-mail campaign
• How often to send an e-mail to build brand familiarity and loyalty

Blogs, feeds, web services, streams... what's next? Are you ready for the next wave of Internet communications? There's more ways to reach your customers than just e-mail. Wouldn't it be good to have an advisor who wasn't just interested in selling their own solution but that could advise you on new technologies and approaches to sommunicating with your customers?

We'd love to opportunity to talk with you about how you are using the Internet to reach your customers, and to suggest new ways you may not have considered.

 

Some Technologies We Offer

Market Research
• Targeting Your Demographic
• Campaign Preparation
• Campaign Budgeting
• List Buying and Renting
• List Building and Management
• Permission and Opt-in
• Anti-Spam, Relaying & Blacklisting
• Campaign Creative
• Technology Options
• Campaign Testing
• Data Analysis and Reporting

Customizable Opt-In Forms
• Reader Surveys/User Profiles
• Referral/Send to a Friend
• Automated Welcome Message
• Single and Double Opt-in Process
• Profile Update Form/Pages
• Redirect to Desired Web Pages
• Trigger Emails From Survey Responses
• Activity- & Event-Based Triggers
• Web Site Activity/Purchase-Based Emails
• Control Profile Update Fields
• Required/Not Required Fields
• Easily Edit Form Text, Font Type, Size and Color
• CAN-SPAM Compliance

Detailed Reports
• Segmentation & Personalization
• List Management
• Message Creation & Management
• Forms and Surveys
• Trigger-Based Campaigns
• Account Management
• Opt-out/Unsubscribe
• Individual Tracking/Profiling
• Complete email action history
• Message-Based Reports - Opens, clicks, bounces, unsubscribes, spam complaints, referrals (send-to-a-friend), date ranges
• Filter-Based Reports
• Open and Click-Through
• Histograms
• List-Based Reports - % free and AOL accounts, monthly subscribes, unsubscribes, by demographic
Export Reports to Excel, Word, etc.
• Reports By Email
• Text Message Open Tracking
• Custom Report Builder
• Top Domains Report
• Performance Benchmarking (List & Message Indexes)

Controls
• Message Frequency Limiter
• Automatic Unsubscribe
• Confirmation Message
• Reply/Unsubscribe Handling
• Bounce Retry/Processing
• Opt-in Forms
• Single or Double Opt-in Process
• Download List/Records by Data Field, Filter and List Status
• Individual Record Viewing/Editing
• Suppression List
• A/B Split & Random Group Testing
• Template Message Creation System
• HTML/Plain Text/AOL Formats
• HTML Templates
• Message Scheduling Controls