US online advertising grew 32.5% in 2004, and eMarketer projects that growth will slightly surpass that pace in 2005.

Online ad spending for 2004 totaled $9.6 billion, exceeding the previous revenue record, set in 2000, by nearly 20%.

Fourth quarter revenues alone totaled $2.69 billion, making it the highest quarter ever reported. In addition, projections for the coming years are strong.

"Interactive Advertising has clearly become a mainstream medium and one that can no longer be ignored as a critical piece of any marketing mix," says Greg Stuart, CEO of the IAB.

In addition, the growth of high-speed Internet in the U.S., now estimated to be in over 50% of homes connected to the Web, will further boost the medium in years to come, delivering more sophisticated video and pay-per-view content — and more varied advertising vehicles and revenues online.

eMarketer Sees Even Faster Online Ad Growth in 2005
May 2, 2005

 
Questions? Email us here
 

 

 
 
 




Ad execs are upping online ad budgets. A new Forrester Research survey finds marketers plan to increase online ad spending, while decreasing spending on traditional advertising. Nearly 85% of the advertisers told Forrester that they plan to increase their online ad budgets this year, with the increases averaging 25%. Almost half of them plan to decrease spending in traditional advertising channels like magazines, direct mail and newspapers to fund the increases in online ad spending.

Online consumers spend more than 1/3 of their time online—roughly the same amount of time they spend watching TV. Is it any wonder advertisers are scrambling to re-allocate their advertising budgets to maintain their market share and capture the attention of consumers with today's Internet advertising opportunities.

Rich media, streaming video, Flash, interactive games...
the available products and services for advertising your message are practically unlimited. Chances are you saw an advertisement just this week that got your attention because it was so different than other ads you've seen before.

An effective advertising campaign requires coordination
of a company's broadcast, online, print, direct-mail and specialty efforts. While advertising dollars are shifting in greater amounts onto the Internet, the best campaigns are those that coordinate several approaches to win customer mindshare. Our advertising executives work with or directly provide a multitude of disciplines to complete our clients' advertising portfolios.

Located in Los Angeles, the television capital of the world, Inexus can work with broadcast-quality campaigns, coordinating a company's Internet efforts with their traditional ad campaigns. With the majority of Internet users now having fast, broadband access to the web, companies are racing to get their broadcast content available on-demand to prospects and customers on their web sites. We see this as one of the hottest and fastest growing segments on the Internet today.

As a full-service Internet Agency, we of course offer a full complement of Internet advertising services such as content creative, rich media ad creation, copywriting, as well as online ad, video and keyword buys. Our Agency is unusual in that since we also have developers and marketers on staff, we are also able to help you develop and manage custom campaigns and management tools. You are no longer limited to only creating or buying ad content from your Agency; we can help you perfect your unique online advertising mix.

Ttraditional print services, include everything from strategic planning and creative concept to graphic design and print management. This includes sheet fed, web, digital, and screen printing. We can work with your in-house marketing departments and print houses, bringing you cost and time savings through improved workflow and technology.

 

Some Services We Offer
• Marketing research
• Media planning and buying
• Branding
• Corporate Identity
• Product Identity
• Logo Design
• Brochures
• Presentation Folders
• Creative development
• Production of all media
• Collateral materials
• Sales promotions
• Motivational Initiatives
• Sweepstakes
• Direct mail
• Catalogs and Flyers
• Newsprint Ads
• Magazine Ads
• Newsletters
• Collateral materials
• Packaging
• Product Promotions
• Seminar and event programs
• Sales meeting development
• Internet marketing
• Point-of-purchase
• Sales presentations
• Marketing research
• Multimedia Presentations
• Commercials
• Video Production
• Video Post-Production
• Web site marketing